Let me back up by saying that we had a great plan for our business and bakery. I was super excited about starting, we incorporated, purchased our domain to begin building our business website, spend hours baking up new recipes, and worked tirelessly on branding.
In order to get our business licenses, we had to fill out the detailed 35 pages of forms to include action plans, where a dirty mop goes, where business food is stored and the action plan on how it will all stay separate from our own food supply, the layout of the kitchen, where the hand washing sink and bathrooms are located, a map of the land and where the garbage bins are, as well as the well and septic. Who will be home during operation hours, and so many more questions. Questions about what we’ll be making, and to describe them all.
Make breads, muffins, the best baby cakes I’ve ever had, jams, jellies and other yummy treats to sell, and we’re in business. Or are we?
One of the things that must be settled in the heart before embarking on a business venture are the following questions:
“Do I believe in what I’m doing, or am I just trying to make money? Is this something that will serve others, or hurt them in the long run? Can I work this way and still maintain a high level of personal integrity?” If the answer is ‘no’ to any of those questions, you have to be willing to stop, re-evaluate your position and switch gears.
Starting a home based business takes discipline, organization, understanding, and integrity. If there’s no discipline and organization, things can go down hill quickly. If there is a lack of understanding and integrity, forget ever advancing your business. I’m grossly simplifying things right now, but I’ll give you the greatest struggle we face at the moment:
For many…MANY months, I’ve been working on forming our business. We had a vision of what we wanted and the steps we would take to get there. We were working on product lines, which items we wanted to bring to market, and how our products would change over the next five years. Yes, that’s a lot of work, but its always good to know where you’re going, even if its a few years out.
Here is our biggest problem…we as a family are moving towards eating traditional foods. The Weston A. Price Foundation has influenced a lot of the changes we’ve been making in our diet.
So what’s the problem? Refined flours, sugar, vegetable oils, and basically all the foods we’ve been raised to believe were good for us…throw it out the window. This is a paradigm shift happening for the last six months. Cupcakes? What? Bread that’s not a traditional sourdough?
My question is this:
If we as a family are refusing to buy anything fat free, low fat, reduced fat, pre-made frozen foods, canned food, food in plastic containers, pastas, refined sugars, flours, and other non-nutrient dense foods, how can we prepare what we don’t believe in and sell it to the general public? That would be like having a vegan prepare full on meat products for the omnivorous and get paid.
Dom’s question to me was, “If we are moving in another direction, why would we sell foods that can cause potential health problems, fertility problems, dental problems and so on since they aren’t traditional foods? Why can’t we sell the kinds of foods we believe in?”
He has an excellent point. It upset me to no end, I must admit. Why? Because I’ve worked so hard to this point putting certain things together, and now I have to scrap it all and start from scratch. I wasn’t upset that he was talking about our integrity…just about the change.
So now what? Where do we go from here?
I guess I’ll need to delve even deeper into Nourishing Traditions and maybe a few other resources. I’m starting from scratch. When your man is right…ya gotta listen.
We don’t dramatically change our lives overnight, but instead, its usually a slow agonizing journey to our goals. I don’t know why we drag these things out. I’m not resistant to change, but sometimes I do wish we’d move a little faster…then I remember that I’m the one that takes the longest to get somewhere important. LOL
For anyone who doesn’t know what a traditional foods diet is all about, here’s one of my favorite Weston A. Price chapter leaders, Sarah the Healthy Home Economist:
This is another great video (although long)